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KPI or OKR? What to choose so as not to get lost?


Anna Bilyk

Duration: 1.5 hours

In today’s increasingly competitive business environment, companies increasingly understand the need to set clear goals and monitor their performance. Key success factors are effective management and achievement of strategic goals.

In this context, KPI (Key Performance Indicators) and OKR (Objectives and Key Results) become powerful tools for evaluating and measuring performance, as well as for managing teams and moving forward.

But what to choose between them? Choosing between KPIs and OKRs can be a difficult task.

The wrong choice of methodology can lead to failure to achieve strategic goals, loss of team motivation and inefficient use of company resources.

That is why in this webinar, together with Anna Bilyk, an experienced expert in the field of Operational Excellence, we will consider the features of KPI and OKR, their differences and use in real scenarios.

Anna Bilyk

head of the Operational Excellence practice at the OD&D Agency

12 years

experience in key positions in logistics and commerce in international companies Reiffesien, Nestle, Procter&Gamble

5 years

worked in consulting (among clients: Sav-Service, Philips, Ferrexpo, Rozetka)

Implemented KPIs and OKRs in public sector organizations, public organizations and commercial companies

Implemented more than 10 cost optimization projects with a confirmed amount of savings

>12 million dollars.

Measure performance correctly!


Learn the difference between KPIs and OKRs and how they can be used to achieve your company's strategic goals

Get an answer to the question of whether it is possible to mix these two methods and in which cases it may be appropriate. Olga Prokhorenko and Vadym Zadorozhny will share their opinion on this issue during the panel discussion

Understand how to cascade strategies down to the executive level and how to ensure their execution

Get acquainted with examples of the use of KPIs and OKRs in various industries and spheres of activity

Practically set KPIs or OKRs and receive valuable feedback from Anna Bilyk


CEOs of companies

HR director

To the leaders of the transformation office

Heads of service lines

Operations manager

Register for the webinar


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