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ACTIVE GROWTH
As the market fit is found and the business model is proven successful, the company enters the phase of scaling up.
Multiplication of business units number has a certain limit before it starts to negatively impact the service quality or process efficiency. It is always the best talent that absorbs the extra pressure if organization is not ready.
As the business grows in size, there should be new structures and processes in place and some parts need to be significantly reinforced. More importantly, the people in the organization should be learning and adopting new ways of working together.
OTHERWISE THE GROWTH MAY BE VERY PAINFUL AND EXPOSE BUSINESS TO SIGNIFICANT RISKS.
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